Home Depot is the world’s largest home improvement store chain, with over 2,200 shops worldwide. It is a leading company that helps customers build and improve their homes.
This article will help you learn more about the company, give tips on writing a fantastic Home Depot case study, and share the best topics and prompts. Let’s go!
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- Home Depot is the 27th largest company by capitalization in the world.
- Today, Home Depot offers 36,000 items in its stores and more than 2 million items online.
- The company wasn’t successful in entering the Chinese market.
- Home Depot supports the armed forces of the United States.
- 90% of the U.S. population lives within a 16 km radius of the nearest Home Depot store.
💡 Home Depot Case Study Analysis – Best Ideas
The Home Depot’s history dates back to 1978. The company has undergone various changes during that time. For that reason, finding an interesting case study topic is much easier than you think. Here are the top 10 interesting ideas you can use for your paper:
- The establishment of Home Depot.
- Home Depot outside the USA.
- Marketing department strategy.
- Patent law controversy.
- Home Depot’s business code and ethics.
- Home Depot Inc. 2014 data breach.
- Customer service policy.
- Home Depot’s US stores division.
- Home Depot in the Fortune 500 index.
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Home Depot has a reputation for excellent management, and it is consistently ranked as one of the best places to work in the retail industry. Home Depot management team provides exceptional customer service and has implemented several programs to ensure that customers receive the help they need. The company is also committed to employee training and offers various programs to help employees advance their careers. Home Depot’s management has been providing success to the company maintaining its position as a leader in the market.
- Geographic Divisions
The company has three main divisions: the US, Canada, and Mexico. In addition, there’s also a subdivision of the US stores. For instance, the U.S. Stores division includes the Northern, Western, and Southern U.S. divisions.
- Global Functional Groups
Home Depot’s organizational structure involves various functional groups. Each group focuses on a specific area. For instance, the company has a global human resources team, a global merchandising team, a technical team, as well as many others. These groups sometimes are divided into smaller subgroups.
- Global Hierarchy
Home Depot has a well-thought hierarchical chain of command which improves the company’s organization. Each Home Depot store has an order in the local organizational structure. Usually, it goes like that: first, employees report to the store managers, who report to regional managers, who then report to the vice president.
One of the main advantages of Home Depot’s organizational structure is its centralized corporate control. It allows direct management of the entire business; however, it also results in limited support for the autonomy of store managers.
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The company uses various types of tactics in its marketing strategy. Here are some notable examples:
- EDLP Strategy
Home Depot uses the Everyday Low Price strategy. EDLP saves retailers the expense and effort needed to lower the prices during sales. It is also believed to increase customer loyalty. For that reason, the EDLP strategy is one of the pillars of the company’s promotion.
- Promotion through YouTube
Since 2022 Home Depot has used social media to reach its target audience. For instance, the company’s promotion strategy on YouTube is built around creating video tutorials. Today, the brand’s collection has hundreds of videos—the best ones get millions of views. More than 48 million users have already watched the entire collection of uploaded tutorials. The strength of this strategy is that it reaches a broader audience and captures the attention of people looking for “out-of-the-box” requests.
- Mobile Apps
The apps help customers find and order products. Home Depot has created electronic store maps. They “allow customers to pinpoint the exact location of the items they are looking for in the store.” The company recently added a new augmented reality (A.R.) feature to its mobile app. It allows shoppers to see how certain items will look in their houses. Financial statement analysis proves that this strategy helps to boost sales.
- Using “Green Trends” in Marketing
The company uses environmentalism as a marketing subject. Home Depot supports sustainable development and cares about reducing its carbon footprint. The company often advertises storage boxes, battery-powered appliances, or home insulation that can reduce the amount of electricity produced by thermal power plants. It encourages consumers to be eco-friendlier and allows the company to leverage additional types of advertising.
📑 Home Depot Data Breach Case Study
In 2014, Home Depot experienced a data breach that affected the company’s finances and future policy. The attackers obtained over 50 million credit card numbers and around 53 million Home Depot customers’ addresses. So, how exactly did this even affect the company’s policy? Take a look:
- Cash Refunds
The company has agreed to pay $19.5 million in damages to customers affected by the hack. The payout included the cost of providing credit monitoring services. Home Depot paid at least $134.5 million to credit card companies and banks.
- Reputational Damage
It’s not unusual for customers to turn to a different company after losing their money due to a data breach. Many consumers affected by the Home Depot data breach have stopped using their services. The effects of data breaches became a topic of many studies. One study by HyTrust found that companies can lose up to 51% of their customers after leaking sensitive data.
- Improving Protection
The company confirmed that it would implement chip and PIN technology in all the US stores. Chip and PIN cards (also called EMV cards for Europay, MasterCard, and Visa) include an embedded microchip that stores customer data. The customer needs to have a card in order to make a transaction. For chip cards to work, retailers must install POS terminals capable of processing them. Home Depot announced that security is the company’s top priority. Since 2014, the company has “invested heavily in further protecting [the] systems, [and is] pleased to have this issue behind [them].”
🌿 Home Depot Case Study: Sustainability
Like most companies, Home Depot strives to switch to environmentally friendly production and use eco-friendly materials.
- Energy from Alternative Sources
The company aims to reduce its carbon footprint by getting cheap energy from alternative sources. It will help reduce CO2 emissions and save the company some money. Home Depot plans to restructure the stores’ supply chain and work mechanism to reduce energy consumption.
- Environmentally Responsible Suppliers
The company uses the principle of ethical sourcing. For example, they buy most of their wood from green areas, ensuring the restoration of already deforested areas. Home Depot chose the MRC as its primary wood supplier because the company cares about sustainability. It grows wood for sale as lumber while caring for plants, animals, rivers, and soil. MRC uses selective logging to maintain forest diversity. Every tree harvested is fully utilized for sustainable products. That way, more trees remain in the forest.
- Quality and Sustainability Inspections
Home Depot conducts thousands of inspections worldwide to ensure its suppliers are environmentally friendly. The company uses recyclable packaging, saves energy in its factories and stores, and complies with carbon emission standards.
🔖 Home Depot Case Study Analysis Examples
These Home Depot case study samples will be an excellent template for writing your paper:
- The Home Depot Company: Overview
- Home Depot Learns Chinese Prefer Do-It-for-Me
- Company Analysis: Home Depot and Menards
- The Home Depot Inc.’s Strategic Plan for 2015
⬆️ 54 Best Titles for a Home Depot Case Study
- Founding the Home Depot: background, founder’s values.
- Home Depot: financial difficulties in 1981.
- The Change of the Home Depot’s chief executive officer.
- The Impact of the Data Breach on Home Depot’s reputation.
- Home Depot: the economic impact of 2014 Data Breach.
- Home Depot’s “Protecting the Climate” policy.
- Home Depot’s “Plant Return” policy.
- Integration of interline brands with Home Depot.
- Home Depot’s purchase of Maintenance Warehouse.
- Home Depot: the largest home improvement retailer in the USA.
- Home Depot’s marketing strategy and policy.
- Home Depot’s gender policy.
- Integration of Hughes Supply into Home Depot.
- Home Depot: crisis management strategies.
- Home Depot during the 2020 crisis.
- Home Depot’s online store.
- Home Depot: company structure in the past 10 years.
- Home Depot’s return policy.
- Introduction of Home Depot EMV cards.
- Home Depot: patent law dispute.
- Home Depot: The Whistleblower case.
- Home Depot: store design.
- EEOC disability discrimination lawsuit.
- Home Depot’s military support.
- What does Home Depot do to reduce environmental impact?
- Home Depot’s digital innovations.
- Home Depot mobile app.
- The Canadian division of Home Depot.
- Home Depot’s expansion to China.
- Home Depot’s competition with Canadian companies.
- Attempts of Home Depot to take over the British company B&Q.
- Home Depot: political lobbying.
- Exclusive brands in Home Depot.
- Home Depot: The US stores division.
- The most successful marketing slogans over the past 30 years.
- Home Depot: innovations in security after the 2014 data breach.
- Pros and cons of Home Depot’s organizational structure.
- Home Depot’s strategic plan for 2023.
- Home Depot: the evolution of marketing strategies.
- Home Depot: overcoming difficulties in 1985-1986.
- Home Depot marketing mix.
- Home Depot’s volunteer programs.
- Home Depot: the Orange Door Program.
- Pros and cons of “buy online, pick up in-store” (BOPIS) service.
- Modernization of the Home Depot mission stores.
- Home Depot during the crisis of 2008.
- Home Depot: the dramatic increase in profitability in 1986-1987.
- Lowe’s war on Home Depot.
- Promotion of Home Depot on YouTube and social networks.
- Home Depot in the Fortune 500 Index.
- Home Depot’s productivity enhancement strategies.
- Global hierarchy in the Home Depot structure.
- Home Depot’s pricing strategy.
- Home Depot investment analysis.
Thanks for reading our article! Now that you have essential information about the company and a list of great topics, you can quickly write your paper. If you enjoyed this article, share it! We wish you luck with your case study analysis.
- The Home Depot: Built from Scratch – Homedepot
- Home Depot’s Blueprint for Culture Change – Harvard Business Review
- Malware: Examining the Home Depot Breach – BankInfoSecurity
- 6 Companies Owned by Home Depot – Investopedia
- Home Depot’s Interconnected Retail Strategy is Helping Sales Surge – Boston University Digital Business Institute